Understanding the Search Engines

by SEO for Dentists on March 8, 2011

Search Engines & Search Engine Marketing / Optimization can be very confusing. There are ALOT of moving parts and most dentists don’t understand how they work.

Below is an overview that will help you understand how the Search Engines Work and what the differences are between the Paid Listings (PPC), Organic Listings & Map Listings. By understand how each works and what the differences are you can put an effective strategy in place for each.

There are a number of things that you can do to position your practice to show up in these searches including:

  • Search Engine Optimization (SEO) – This is the process of optimizing your site so that it appears in the organic section of the search engine:

Miami Dental SEO - Search Engine Optomization

  • Search Engine Marketing (SEM) or Pay-Per-Click – This is the process of paying for placement for the keywords that you select:

Miami Dental SEM - Internet Marketing


There are benefits & limitations to both approaches. Ideally you need to have a strategy for both SEO & SEM.

If you look at the research, it becomes clear that consumers are more prone to click on the Organic, Non Pay-Per-Click listings so if you had to choose one vs. the other then you are going to get the Best Bang For Your Back by focusing on the Organic Listings.

Organic vs. PPC - What Gets Clicked More

If you are looking to obtain page ONE placement on Google, Yahoo & Bing for the Dental Related Keywords in your City – we can help but we only work with ONE dentist in each City SO call us at 855-315-0608 before your competitor does or if you want to learn to do it on your own Click here to download our Free Guide.


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